Media Prima Berhad, Malaysia’s largest integrated media group, has partnered with Grabyo to enhance its social video strategy and bolster its dominance in Malaysia’s digital content market.
Ranked as Malaysia’s number one choice for mobile content ahead of Google and Facebook, Media Prima delivers content across a variety of free-to-air TV and radio channels, print publications and digital content platforms nationwide.
Grabyo’s cloud video platform will now enable Media Prima to expand and innovate its live and real-time social video strategy around its popular TV channels TV3, 8TV, ntv7 and TV9.
Video clips delivered in real-time achieve the most engagement of any type of social media content. Grabyo’s rapid clipping, video editing and production tools will enable Media Prima to be first to market with content, positioning its social channels as the ‘go-to’ destinations for breaking news, lifestyle and entertainment videos.
This strategy will enrich viewer experiences by offering supplementary content that sits alongside its broadcast programming, strengthening its growth trajectory across digital media and supporting tune-in for traditional media channels.
Datuk Kamal bin Khalid, Group Managing Director, Media Prima Berhad commented: “Our focus at Media Prima has always been to serve our audiences with the content they want to see, on the platforms they choose. We have seen successful growth in mobile and digital media and it’s important as a Group that we continue to innovate in these areas. Grabyo provides the most powerful solution to enhance our workflows and this new partnership is part of a wider strategy to deliver quality content across digital and social media platforms to the right people at the right time.”
Elliot Renton, Senior Director and Head of APAC at Grabyo, added: “We are excited about this long-term partnership with Media Prima. As a group, they have embraced a robust digital transformation strategy with social media and mobile at the heart of future growth. The teams are doing fantastic work in both linear broadcast and digital media with a real focus on producing innovative content for audiences of all age groups. Grabyo is ideally positioned to help power this consumer-centric, content-focused approach to digital distribution and we look forward to seeing the results from this partnership.”
Grabyo’s integrated browser-based tools will enable the media group to clip, edit and publish videos from TV channels directly to social media in seconds; combined with a powerful new live video offering using Grabyo’s advanced live streaming platform.