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Tuesday, June 25, 2024

Mediacorp Secure Rights to Tokyo 2020 and Beijing 2022 Olympics

Mediacorp has become the first media company in Southeast Asia to secure broadcast rights to Olympic Games Tokyo 2020 (Tokyo 2020) and the Olympic Winter Games Beijing 2022 (Beijing 2022). The company has obtained sole rights in Singapore to broadcast the Olympic Games from Dentsu Inc., which had been awarded exclusive broadcast rights for the Olympic Games in 22 territories in Asia by the International Olympic Committee (IOC).

Tokyo 2020, featuring 33 different sports in 339 events, is scheduled to take place from 24 July to 9 August 2020. Beijing 2022, scheduled to take place from 4 to 20 February 2022, will feature seven new events for a total of 109 events.

Mediacorp will deliver multi-platform coverage live, delayed and via catch up, on television, digitally, over radio, on outdoor displays and on social media.

Ms Tham Loke Kheng, Chief Executive Officer, Mediacorp said, “The Olympic Games is a global event that inspires people the world over and unites nations like no other. We’re excited about bringing the greatest sporting moments and the most compelling stories of human ambition and sacrifice synonymous with the Olympic Games to Singaporeans. We especially look forward to shining the spotlight on Team Singapore and rallying Singaporeans behind their amazing endeavours.”

Ms Irene Lim, Chief Customer Officer, Mediacorp, who worked on closing the rights agreement with Dentsu, said, “Our agreement with Dentsu and IOC is a win for sports fans and indeed, everyone in Singapore. Singaporeans will be able to experience the Olympic Games on Mediacorp’s broad range of platforms, anywhere, anytime. We will also work with partners to make the Olympic Games as widely available as possible on more platforms.”

Mediacorp has also clinched the broadcast rights to the next two upcoming Youth Olympic Games: Youth Olympic Winter Games Lausanne 2020, which will be held in Lausanne, Switzerland between 9 and 22 January 2020, and Youth Olympic Games Dakar 2022 which will be held in Dakar, Senegal.


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