Come 9 August, Mediacorp will deliver a live telecast of Singapore’s 54th National Day Parade (NDP 2019) in 4K resolution on its over-the-top (OTT) platform Toggle, marking the first-ever live content delivery in Ultra High Definition (UHD) in Singapore.
Toggle users have been invited to a closed trial of this live 4K event, where they will get to experience coverage via their 4K-ready or UHD Smart TV sets. There will also be a live 4K screening of the parade on a big screen at a special viewing party at the SAFRA Punggol recreation centre.
Mediacorp CEO Tham Loke Kheng said: “As Singapore commemorates her bicentennial this year, Mediacorp is proud to capture this landmark National Day Parade in 4K resolution. From striking military displays to spectacular fireworks, these will be captured in visual details like never before for a more immersive and cinematic viewing experience.”
The initiative rides on Mediacorp’s existing 4K production roadmap which has seen the creation of multiple 4K programmes like Tipping Point, VIC and Love at Cavenagh Bridge, and more soon to be available on the Toggle OTT platform.
Ms Tham added: “Technology adoption in terms of 4K-compatible devices is gathering momentum in Singapore. In anticipation of our audiences’ growing appetite for enhanced viewing experiences, we’ll be presenting more 4K content, including live coverage of major national events. Our NDP 4K trial will certainly raise the bar in showcasing this iconic national experience.”