MuxIP, a leading provider of automated solutions for ad-supported streaming, has announced that it has signed a reseller agreement with AVC Group, a global integrator and distributor of audio, radio and vision products, to deliver FASTHub for Pod FAST TV to its roster of content creation clients across Australia, New Zealand, Middle East, North Africa, India, and the Pacific Islands.
AVC Group has already created in-studio video streaming capabilities for many of its radio clients, and is poised to enable greater revenue realisation for station groups and their on-air personalities.
MuxIP’s FASTHub for Pod FAST TV product will enable global streaming distribution of vodcast and podcast content targeting the major streaming platforms and Smart TV OEMs, including Amazon Freevee, PlutoTV, Samsung TV Plus, Roku, TCL, Samsung TV Plus, and Tubi.
“As radio expands its streaming capabilities to also include a vision component, the FASTHub for Pod FAST TV product will deliver an entirely new platform for station groups, stations, and talent to extend their brands in powerful new ways,” said Simon Jackson, CEO of AVC Group. “The ability to deliver live and on-demand vodcasts into FAST is a programmer’s dream.”
The podcast industry, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, will grow to USD$4 billion by 2024. According to Omdia, global FAST revenues will rise to $12 billion by 2027. MuxIP’s Pod FAST TV format enables podcasters/vodcasters to expand audiences and advertiser support beyond audio-only formats and deliver live capabilities for higher CPMs and higher engagement. Radio broadcasters have expanded into podcasting and vodcasting in recent years, and Spotify has worked to transition radio broadcasts into podcasts.
“We see broadcast migration to FAST as a powerful way to increase audiences, and revenues, for radio, podcasting and vodcasting, and AVC Group is the ideal partner for us in some key regions,” said Frank Brown, managing director, international for MuxIP. “Working with AVC Group will help us accelerate the FASTHub for Pod FAST TV footprint for channel operators who have until now not had a means of expanding into streaming video.”
MuxIP has gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first real-time live action FAST channel deployments in 2022.