Australia’s Network 10 has signalled a bigger focus on programmatic video advertising by announcing an expanded partnership with video advertising management platform Telaria. The partnership will see Telaria continue to represent 10 as its full service supply-side video programmatic partner.
Network 10’s director of 10 Interactive Christian Williams said: “We’re producing amazing video content on 10 Daily and 10 Play as premium, brand-safe and 100% viewable environments. It’s fantastic that we’re able better monetise these assets with Telaria.
“The partnership gives us an additional touchpoint in market. While our sales team remain focused on selling our multi-platform 10 assets, Telaria will ensure our premium video inventory is more visible and more easily accessible to advertisers.”
As part of the partnership, 10 also receives access to Telaria’s Video Management Platform (VMP) which provides real-time reporting and deeper insights across all video formats and screens driving better data-driven business decisions.
Christian continued: “It’s important that our viewers have a high quality ad experience when they engage with our content and that our advertisers have full transparency with their video spend. Telaria’s VMP enables this experience across all our video assets.”
Telaria’s senior vice president of APAC Juliette Stead said: “We are delighted to renew our partnership with 10. Smart investments in technology, people and a rich content portfolio put them in a strong position for success. As advertiser and audience demand for BVOD (broadcast video on demand) grows, our collaborative efforts with 10 will ensure a rich and rewarding experience for viewers and brands alike.”
10’s partnership with Telaria continues 10’s focus on boosting its digital and data capabilities since moving its sales function back in-house. The partnership follows previously announced partnerships with Tealium, Lotame and Braze.