Australia’s Network 10 has announced the launch of 10+1, a new free-to-air timeshift channel that will broadcast the complete Channel 10 schedule with a one-hour delay. The new channel will launch from August 10 on Channel 14 in metro markets.
Grant Madigan, Vice President Sales, Paramount Australia and New Zealand, said: “The launch of 10+1 is a genuine win for our commercial partners. Advertisers buying Channel 10 in metro markets now automatically extend their campaign reach to a second free-to-air audience, the same premium content, the same ads, one hour later.
“The evidence is clear, timeshift channels meaningfully grow total audience delivery without any additional investment from our partners.
“In a market where every impression counts, 10+1 gives brands two opportunities to connect with viewers across our full schedule – drama, reality, sport, news, entertainment – all in a brand-safe, free-to-air environment.
“For advertisers, that’s incremental reach at no extra cost. Free-to-air television continues to deliver scale that no other medium can match, and 10+1 makes that proposition even stronger.”
10+1 joins a well-established global tradition of timeshift broadcasting. Viewers in the United Kingdom have long had access to ITV1+1, Channel 4+1 and Channel 5+1, while in Ireland RTÉ operates parallel +1 services across its main channels. Across the Tasman, New Zealand’s TVNZ has offered timeshift viewing since 2012, with TVNZ 1+1 and TVNZ 2+1 both available.
Viewers may need to perform a channel rescan on their television or set-top box to locate the new channel.
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