Network 10 and Broadcast Australia have announced a new agreement for the transmission of Network 10’s free-to-air broadcast channels: 10, 10 Bold, and 10 Peach.
Transition of 10’s transmission services to Broadcast Australia from TX Australia (the joint venture transmission services company established by Australia’s commercial TV broadcasters) will start immediately. The comprehensive transition plan will ensure a seamless transition of 10’s services to Broadcast Australia. The two companies have stated there will be no disruption of 10’s services for viewers through this process.
Network 10’s chief operating officer Annabelle Herd said, “We’re very happy to be moving into the future with Broadcast Australia. This new agreement secures our transmission with an experienced and trusted partner dedicated to excellence and innovation. Like 10, Broadcast Australia is passionate about connecting people with great content and we look forward to developing our free-to-air terrestrial platform in partnership with them over the coming years.”
Broadcast Australia’s chief executive Peter Lambourne said, “At Broadcast Australia, we are honoured to be the transmission services provider of choice for Network 10. This partnership presents exciting opportunities for both organisations and ensures certainty of service, continuity and reliability for Australian audiences. This collaboration celebrates our shared commitment to connect all Australians and enrich our communities with information, entertainment and services. We are excited to embark on this journey with Network 10, one of Australia’s leading broadcasters.”
The move will likely see a restructure at TX Australia. The company, owned equally by the three commercial metropolitan television networks, Seven, Nine and Ten, was formed in 1999 to take over responsibility for the analogue television transmission services of the Seven, Nine and Ten networks and to upgrade the transmission infrastructure to cater for the introduction of digital television from 1 January 2001 in compliance with the Commonwealth Government Legislation. The company owns, operates, manages, engineers, maintains and markets transmission and retransmission facilities in the five major mainland metropolitan cities of Australia. The company’s board currently includes senior Network 10 technology representatives.