Following the recent expansion into the APAC region and announcement of the new Never.no office in Brisbane, Never.no teamed up with SBS Australia for their broadcast of the 41st annual Sydney Gay and Lesbian Mardi Gras. The network used social engagement platform STORY to manage viewer-generated social content for the prestigious event. Collecting a range of audience engagement across social platforms, comments were pulled together through STORY, enabling the production team to pick the best content and integrate into SBS’ live two-hour feed.
“It’s exciting to expand Never.no’s activities in the broadcast and ad space to Australia. We’ve seen great success around the world with innovative campaigns that engage audiences across TV and digital. We look forward to seeing what broadcasters, agencies and brands can achieve with our solutions here in Asia-Pacific,” commented Jenna Rogers, Head of Business Development for APAC at Never.no. The Australian network will also be utilising STORY during the broadcast of the biggest event in European music culture – The EuroVision Song Contest – in May, where they will feature social posts of Eurovision party pics from viewers and audience reactions to rate performances.