Southern Cross Austereo (SCA) has unveiled what it says is its most advanced LiSTNR app AdTech product yet, LiSTNR Precision+.
Described as “a groundbreaking, world-first evolution in digital audio advertising”, the platform is set to launch in October.
According to SCA, “This world-first innovation cements LiSTNR as the global benchmark in digital audio advertising technology, unlocking rich audience insights and enabling smarter digital campaign strategies. Powered by cutting-edge AI combined with first party data signals from both LiSTNR and brands, LiSTNR Precision+ delivers real-time optimisation, empowering brands and agencies to execute more targeted and impactful audio campaigns.”
The company says LiSTNR’s AdTech capabilities, combined with full ownership of its technology roadmap, enable SCA to innovate rapidly. This allows for the development of advanced AdTech tools to manage and deliver campaigns across channels, tailoring market-specific solutions for Australian advertisers, while continually developing advanced AdTech products that drive measurable results.
“LiSTNR Precision+ is not just an evolution – it’s a revolution in how digital audio campaigns are planned, delivered and optimised,” said Olly Newton, Executive Head of LiSTNR Commercial. “With real-time data, AI-powered targeting, and a platform built in Australia for agencies and advertisers, purpose-built for local market trends, we’re giving brands the tools to make every advertising dollar work harder.”
“Our ability to deeply understand audiences and dynamically reach them is transforming the marketing funnel,” said Newton. “LiSTNR Precision+ redefines what’s possible in audio advertising, delivering measurable results and real-time intelligence at scale.”
The LiSTNR AdTech Hub is built on LiSTNR’s fully owned ecosystem and its engaged audience of 2.4 million users. Its tools include expanded Dynamic Creative Optimisation (DCO), using variable data sets including LiSTNR’s own first party data and Advertiser Data Matching via privacy-first clean room solutions.
Visit https://www.sca.com.au/
