NewTek is transforming the way businesses create quality video content and share it with the world, with significant success in the India/SAARC region because of an expanded channel partner network and new leadership.
From 2020 to 2021, there has been a 47 percent growth for NewTek across the Asia-Pacific with four new partners added in India, Sri Lanka, and Bangladesh. Furthermore, innovations from NewTek like the TriCaster 1 Pro and PTZ3 camera and an increased demand across the broadcast and proAV markets in corporate, education, and houses of worship have also added to regional success.
Spearheading NewTek’s investment in the India and SAARC region is Rohan Tadke who was appointed as the Regional Manager for the area. Rohan has a strong heritage in the sector having previously held management positions at Wyrestorm and Harman International. As NewTek’s global go-to-market model is indirect, his primary focus has been to enhance the existing partner relationships and rapidly grow the partner footprint in the region.
“NewTek is a change-agent in the video industry, leading the shift to IP video workflows regionally, and globally. NewTek’s growth in the India/SAARC region has been driven by the fact that in the current climate, organisations are continually looking to improve communications with employees and customers. While we have always had a strong positioning in the broadcast market, we are seeing significant growth in other sectors previously unexplored including education, corporate, and many others,” states Rohan Tadke, Regional Manager, NewTek.