Australia media company Nine is to launch its own premium cross-platform traffic brand, NTN, delivering up-to-date and comprehensive traffic news and allowing advertisers access to a unique platform that can give brands the ability to own traffic updates across the company’s properties.
NTN will launch with live reports across Nine’s market-leading radio stations 2GB, 3AW, 4BC and 6PR, audio live streaming and digital platforms in Sydney, Melbourne, Brisbane and Perth.
With the traffic network also set to roll out in Nine’s television breakfast program TODAY in 2023, brands will be able to access a premium product with high reach and frequency across audio, television and digital.
With Nine’s audio platforms delivering more than 10 million live streams a month, and Nine’s talk stations achieving their biggest ever audience with two million listeners a week, NTN will be a unique product for brands to drive short-term reach and communicate retail messages at scale.
“Our premium traffic network is a new cross platform alternative to traditional traffic products,” said Michael Stephenson, Nine’s Chief Sales Officer. “We are number one in radio and number one in streaming – we have serious cross platform scale. NTN is a premium cross platform product where brands can own traffic at scale across Australia’s leading radio network, audio live streaming, digital platforms and, ahead, on TODAY. Our premium traffic network should definitely be in every Total Audio media buy.”