NJOI, Malaysia’s first prepaid satellite TV service and Boost, Malaysia’s leading e-wallet provider, have entered a strategic partnership enabling customers to buy NJOI channels and content packs on the Boost app seamlessly. The service is enabled by Apigate, a leading global content monetization and acquisition platform.
NJOI Prepaid is a Satellite TV service delivered via Astro with 28 free channels and 64 prepaid packs/channels to choose from. Duration varies from 3 days to 90 days.
Mazhairul Jamaluddin, Director of NJOI and OTT said, “NJOI is pleased to partner Apigate and Boost to improve the user experience for millions of our customers in purchasing Astro Originals, signature local and vernacular hits, popular drama series, live sports, blockbuster movies in a seamless manner. This initiative is also timely in these challenging times where safety is a priority. In conjunction with this milestone, the first 1000 customers with purchases over RM30 with Boost, will get to enjoy RM5 extra rebate.”
“Over the past eight months, Malaysians have increasingly adapted to a home-centric work life and lifestyle, in which we have seen a surge in digital entertainment consumption in the form of online or video games as well as streaming services. On top of that, with the recent extension in movement restrictions, going out for entertainment is no longer an option. Hence, Boost is partnering with NJOI to deliver a wide variety of digital entertainment content easily accessible and affordable for users to indulge with just a few clicks while staying safe at home,” said Mohd Khairil Abdullah, CEO of Boost.