New Zealand’s MediaWorks has expanded its stable of music and entertainment radio brands to welcome a new radio station, Channel X, now live across 16 frequencies spanning Aotearoa from Auckland to Bluff.
In recent weeks MediaWorks has also expanded its audience reach by introducing The Rock, The Breeze, George FM, Magic and Mai FM into new regions throughout the country.
MediaWorks Director of Content Leon Wratt says: “We’re thrilled to be able to take some of our most popular brands into new markets, and with Channel X introduce a new type of station that we’ve designed to appeal to people who may not be regular radio listeners. Channel X will be a music lover’s dream, 24/7 anthems with no DJ chat. We’ll be tapping into a wide and slightly more alternative playlist from both local and international artists that Generation X grew up with, and trends show Generation Z are now falling in love with.
“It will be like we borrowed your CD wallet from your teens. Expect everything from Radiohead, No Doubt, Arctic Monkeys, Fatboy Slim, The Cure, Supergroove and beyond.”
MediaWorks Interim CEO Wendy Palmer expects Channel X to be a disrupter in the radio space.
“This brand new nationwide music radio station, coupled with the new Duncan Garner Editor-in-Chief podcast, announced on Friday, shows MediaWorks’ ongoing commitment to broadening and strengthening its broadcast radio and digital offerings to suit changing consumer needs.
“We aim to be New Zealand’s first choice for media and these new products complement our leading music brands, giving Kiwis even more listening options every day.”
Channel X kicked off with The Killers “When You Were Young” as the first track.
Channel X will be available on the rova app, rova.nz and on the following frequencies:
- Auckland – 106.2
- Blenheim 95.3
- Dunedin 100.6
- Hamilton 104.2
- Hawkes Bay 106.3
- Kapiti 99.1
- Manawatu 94.6
- Nelson 96.0
Meanwhile, George FM is new to the following markets:
- Christchurch 95.3 FM
- Dunedin 96.6 FM
The Breeze is new to the following markets:
- Mid Northland 100.7FM
- Whangarei 90.8FM
- Gisborne 94.9
Magic is new to the following markets:
- Alexandra/Cromwell 95.9FM
- Waikato 100.2FM
The Rock is new to the following markets:
- Kaikoura 89.1 FM
- Picton 92.3 FM
- McKenzie Country 91.0 FM
Mai FM is new to the following markets:
- Wanganui 96.0 FM
- Reporoa 98.0 FM
- Oamaru 100.8
- Queenstown 91.2
- Rotorua 95.1
- Southland 94.0
- Tauranga 100.6
- Timaru 105.9
- Wairarapa 98.3
- Wellington 104.5