Telaria, the software platform that optimises yield for leading video publishers, has been selected by Stuff Limited, to programmatically manage and monetise the video inventory of its flagship digital asset Stuff, New Zealand’s largest and most popular news site. Stuff reaches over 52% of New Zealand’s population with premium content spanning breaking news, business, lifestyle, weather and other verticals.
Stuff joins Telaria’s strong roster of New Zealand publisher partners including TVNZ, Mediaworks, Mi9NZ and Choice TV. The partnership comes at a particularly pivotal time as Stuff evolves its offering to include compelling long-format content, a format that is attractive to buyers and viewers.
“We are delighted to be working with Telaria as they have pioneered the programmatic video market here in New Zealand and they have a deep expertise in video in all its forms,” said Albi Pecora, Head of Digital Revenue Products at Stuff. “In a constantly changing digital landscape, and specifically the one of programmatic advertising, it’s important for us to work with best in class technologies for all of our offerings. We appreciate that Telaria are a trusted partner for the leading publishers in the region. We look forward to working with them to leverage their Video Management Platform as we grow our business and offer ever more compelling content to our viewers and advertisers.”
“We’re excited to partner with the visionary team at Stuff to give advertisers more opportunities to place their brand alongside high quality video content that reaches millions of people every month,” said Yael Milbank, General Manager of New Zealand at Telaria. “Our partnership with Stuff builds on our firm footprint in the region and as the New Zealand video market continues to grow and mature, we look forward to helping Stuff navigate these developments with continued success.”