Sunday, April 14, 2024

Optus Sport Awarded for FIFA Women’s World Cup Coverage

Optus Sport has been recognised for its coverage of the FIFA Women’s World Cup 2023 by being awarded Best Coverage of a Sporting Event at this year’s Australian Sports Commission (ASC) Media Awards.

In a highly competitive field, Optus Sport’s coverage of the Women’s World Cup as the official broadcaster in Australia was recognised at a star-studded event, held at the MCG.

The ASC Media Awards are the only dedicated sports media awards in Australia. They have been running for more than 21 years and recognise excellence in Australia sports journalism, broadcasting, production, and photography.

The award is recognition of the level of coverage Optus Sport delivered for the biggest showpiece in women’s sport.

Clive Dickens, VP, TV, Content & Product Development, said: “We are delighted to receive this award – we’d like to thank the Australian Sports Commission for this recognition.

“At Optus Sport, we are champions of women’s football, so to bring the Women’s World Cup to our customers was an honour.

“We had a unique privilege and responsibility to showcase what the tournament was all about – celebrating amazing football, the diversity of the athletes and fans, and the incredible stories that only a World Cup on home soil could provide.

“We wanted to ensure that all customers were able to enjoy our coverage, which included a world-class hosting lineup and best-in-class production team to elevate the viewing experience for all Optus customers.

“We are thrilled to be recipients of this award.”

Some highlights of Optus Sport’s coverage include:

  • Optus Sport was the only place to see every minute of the theatre and spectacle of the Women’s World Cup across all 64 matches.
  • Fans got closer to the action and fell in love with the event through Optus Sport’s multi-platform strategy, engaging social innovations and extensive written coverage, which complemented the rolling broadcast.
  • Through its extensive VOD offering, Optus Sport was able to bring viewers numerous ways to consume the action from on-demand full replays and short replays to mega and mini-matches.
  • The Women’s World Cup provided the highest total minutes streamed for a tournament in Optus Sport history, with Optus Sport customers on average watching more than 21 hours of streamed footage each.
  • And now, three of the top five matches of all time on Optus Sport in terms of minutes streamed are Women’s World Cup matches.
  • 400 pieces of content were written creating the highest monthly engagement in Optus Sport history with 7 million reads, while the multi-platform video strategy delivered more than 100 million video views.

Visit https://www.optus.com.au/

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