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Wednesday, June 19, 2024

Oz Company Launches Augmented Reality for Product Packaging

A platform to transform regular product packaging into video-enabled interactive packaging has been launched by Melbourne-based company Immertia.

The platform, called Displai, uses augmented reality and smartphone technology to activate a hyper-realistic experience, where product packaging seemingly comes to life before consumers’ eyes.

According to Dave Chaffey, from Displai, the platform offers product marketers and packaging specialists an exciting new way to engage consumers.

“We’re thrilled to launch Displai – it’s an exciting opportunity for brands to engage their customers directly from product packaging.”


Smartphone users scan product packaging, activating an augmented reality experience which seamlessly overlays video content, animation, images, and clickable links, as if part of the packaging.

The concept is like Facebook filters, which enables users to change the appearance of their faces, overlaying an augmented reality mask.

“It’s an absolute showstopper for consumers, “said Chaffey, “it’s such a compelling experience – the product they’re holding in their hands comes to life. Jaws literally drop.”

“It enables brands to create connected experiences that cut through – that is, that get more people noticing, trying, and buying products. And ultimately, it helps build engagement and deeper connection – the foundations of great brands.”


Whilst augmented reality has been around for a few years, the exciting technology has largely been out of reach for most businesses.

“We believe that this is the first truly accessible solution for product packaging,” said Chaffey,” the platform makes it simple for brands to connect virtual experiences to their products.”

“It can be set up and activated across millions of products in days and will even work with the products currently in the supermarkets and sitting on kitchen shelves in homes.”

Key Points

Displai enables brands to engage consumers via product packaging

The technology integrates with existing products simply, quickly, and at scale

A smartphone app delivers immersive experiences activated by smartphone

Virtual experiences can be created without the need for any technical skills

Displai is the second platform for parent company – Immertia, following the successful release of Swigr, a similar concept for the alcoholic beverages industry.


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