Norway-based multiplatform content planning and publishing solutions provider, Wolftech Broadcast Solutions has announced Professional Audio & Television as its distributor for Australia and New Zealand. The announcement was made towards the end of NAB2023 in Las Vegas and followed many meetings with customers from ANZ at the Wolftech booth.
Wolftech offers three solutions for multiplatform planning and publishing – ‘Wolftech News’, ‘Wolftech Production’ and ‘Wolftech LIVE’.
Wolftech News is a story-centric workflow management system designed to stimulate creativity and collaboration, work efficiency, reduce costs, manage stories, and guide an idea from initial fact-finding through to delivering content to multi-platform publishing.
Wolftech Production is a web-based planning tool, suitable for all types of media organisations and production houses, that simplifies long-form productions with the handling of all resources, costs, and publishing plans.
Wolftech LIVE is Wolftech’s web-based newsroom control system that allows users to build and broadcast news, sports, or entertainment shows. This module is integrated into the Wolftech ecosystem, is MOS compatible, and designed to deliver a seamless transition from planning to production.
Wolftech Broadcast Solutions was founded in 2011 in cooperation with TV 2 Norway. TV 2 Norway has been a startup hub for many companies with international success, such as Vizrt, Mosart Media Lab, Vimond, and Electric Friends. Wolftech started out working with live video production tools, however in 2013 they were challenged by TV2 to develop a better planning tool to meet their needs after discovering a significant gap in the market. The first version of Wolftech News went live in 2014, with the primary focus on ease-of-use, collaboration, and accessibility from all devices. After gathering feedback and spending the next few years refining the tool, Wolftech went live with their first customer – VRT in Belgium – who remain a customer today. Their largest implementation is across 90 individual sites with the BBC, totalling over 10,000 users.
Wolftech’s approach is to help customers facilitate a smooth transition to new workflows that integrate with their existing legacy systems. Wolftech’s promise is a full commitment to supporting their customers, allowing them to rapidly adapt to the ever-changing media technology landscape. Wolftech strongly believe in building real, long-lasting partnerships with their clients and look forward to understanding their workflows and needs.
Wolftech Broadcast Solutions CEO – Arne Berven commented: “We have been speaking with the PAT team for a while now and both companies agreed that it was time to formalise our arrangement for Australia and New Zealand. We see enormous potential in the APAC region for Wolftech and welcome PAT to the Wolftech pack. We are looking forward to having a strong local partner in the region, who is known for establishing and building brands in ANZ, while having a strong focus on understanding customer needs and providing outstanding pre and post-sales support.”
PAT’s Managing Director – Patrick Salloch shared the excitement: “We are delighted to be able to bring the Wolftech multiplatform publishing solutions to the ANZ market! We share Arne’s view on the potential in Australia and New Zealand and strongly believe that there is no better solution than Wolftech in the marketplace. We are looking forward to playing our part in the ANZ success story for Wolftech and offering our customers solutions used by the BBC, RTL Germany, VICE, SWR … to only name a few.”