Saturday, February 24, 2024

Philippines’ ABS-CBN Pivots to Online Delivery

Three months after going off the air and a month after being denied of a new franchise to broadcast, the Philippines’ ABS-CBN network is pivoting to bring more of its content to the digital space by streaming live and on-demand programmes via its Facebook and YouTube accounts, which have over 50 million followers and subscribers combined.

The move follows a vote on Friday, July 10, in the Philippines House of Representatives to permanently shut down ABS-CBN’s free television and radio services. That vote followed a cease-and-desist order on May 5 by the country’s media regulator, the National Telecommunications Commission, that shut down ABS-CBN’s 42 television stations, 10 digital broadcast channels, 18 FM stations and five AM stations across the Philippines, serving a population of more than 108 million. 

ABS-CBN has been fighting to retain its broadcasting rights for some time after the NTC refused to renew its 25-year franchise licence in February. After a public outcry and with support from both the House of Representatives and the Senate, ABS-CBN was operating under a temporary licence. The Supreme Court deferred until early August a hearing into an ABS-CBN petition against the NTC order. It is unclear what effect the House vote will have on this legal action.

ABS-CBN chief operating officer for Broadcast Cory Vidanes said the launch of Kapamilya (Family) Online Live demonstrates the company’s commitment to remain in the service of the Filipino regardless of the situation. The move marks another milestone in ABS-CBN’s digital transformation that began in recent years as audiences continued to consume more and more content online. The company also operates the streaming service iWant, which boasts of the largest library of Filipino content and with over 11 million subscribers.

“By livestreaming our shows on our Facebook and YouTube accounts for free without any subscription fees, we hope to be able to reach more Filipinos and stay true to our promise to continue to serve Filipinos in whatever way we can,” Vidanes said.

Viewers in the Philippines now have a new option to view the programs of ABS-CBN, which launched the Kapamilya Channel on cable and satellite TV nationwide last June.

Meanwhile, with its own strong subscriber base, ABS-CBN News will continue to house news programs “TV Patrol” and “The World Tonight” on its Facebook page with 20 million followers, and YouTube channel with 9.83 million subscribers.

With Kapamilya Online Live, ABS-CBN is poised to make an impact on the media landscape again, similar to what it did in broadcasting. Founded over six decades ago, ABS-CBN pioneered television in the country and was also first to respond to the government’s mandate to shift to digital TV broadcast with the launch of the ABS-CBN TVplus in 2015.

ABS-CBN recently disclosed that it would focus on businesses that do not require a legislative franchise, including digital channels, cable, international licensing and distribution, and production of content for various streaming services.

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