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Tuesday, May 28, 2024

Pixotope Powers Virtual World of the Hangzhou Asian Games

The opening and closing ceremonies of the 19th Asian Games and the 4th Asian Para Games held in Hangzhou, China, from 23 September to 8 October 2023, showcased the real potential of virtual technology, leaving audiences awestruck with their dazzling and futuristic effects. Behind these stunning visuals are the companies and technology providers that made it all possible. Leading the way as the domestic provider of virtual experience technology solutions was 4U Technology, the official virtual technology provider for the opening and closing ceremonies of the Asian Games and Asian Para Games, and global virtual production specialists, Pixotope.

Huang Lei, the Vice President of 4U (Beijing) Technology, explained that the Hangzhou Asian Games and Asian Para Games, being globally acclaimed events, involved numerous cutting-edge technologies saying, “All the virtual production technology used in the opening and closing ceremonies of the Hangzhou Asian Games and Asian Para Games was powered by Pixotope. In addition, all of the virtual content seen during the opening and closing ceremonies, such as digital robots and stunning AR effects, was also made possible with Pixotope’s comprehensive range of virtual production solutions.”

There were multiple Pixotope VS/AR engines used in the opening and closing ceremonies of the Asian Games and Asian Para Games, with 4U spearheading content creation. Collaborating closely with 4U’s designers and artists, the Pixotope team ensured the development of immersive visuals and effects were precisely tailored to the events’ theme. Once the content reached its final iteration, 4U took charge of configuring the virtual environments and setting up the AR elements to align seamlessly with the ceremonies’ requirements.

Throughout rehearsals, Pixotope fine-tuned each presentation, utilising its intuitive interface to make any necessary adjustments in real-time. This meant that on event day, the pre-planned sequences were flawless as a result of Pixotope’s reliability and stability.

With stability as a top priority, Huang Lei also elaborated further on why they chose Pixotope adding, “High-profile, large-scale sporting events like the Asian Games that include live broadcasting require a high level of stability from all products and systems. From 4U’s perspective, it’s critical to ensure that the products we choose can maintain stability in such a high-demand live broadcast environment. Drawing from 4U’s extensive experience with Pixotope and in the broadcast and television industry, Pixotope solutions were deemed most capable of handling this task efficiently, which is why we ultimately chose them for the live broadcast.”

Pixotope’s General Manager for North Asia, Matthew Ma, added, “One of the most remarkable aspects of the Pixotope solutions utilised in the Asian Games was the seamless implementation of augmented reality (AR) with physical environments, crafting a visually stunning spectacle that truly captivated audiences. Moreover, Pixotope’s real-time responsiveness empowered the production team to make on-the-fly adjustments during the ceremonies, ensuring that every moment unfolded with precision and finesse.”

From 4U’s perspective, the Pixotope system had no issues throughout the Asian Games. It proved to be an extremely stable system and one of the top products in the area of virtual production. This is in part due to the fact that Pixotope has continued to refine its solution, making it user-friendly and not requiring extensive engineering knowledge.

Huang Lei also expressed his gratitude to the commercial partner, Fengshang Cultural Group, including the General Director and Producer of the Hangzhou Asian Games, Sha Xiaolan, for giving 4U the opportunity to use the Pixotope’s system saying, “The 4U team, along with the entire directorial execution team of the Asian Games, highly praised the Pixotope system. Paramount in our view was its stability during live broadcasting. The system never failed or experienced any crashes from the first boot-up during the Asian Paralympic Games to the shutdown at the closing ceremony. This gave the directorial team and 4U’s execution team tremendous confidence. Throughout the process, the virtual production department and Sha Xiaolan highly commended their work.”

Huang Lei concluded, “Pixotope has also taken the lead in making studios more interactive. Traditional virtual studio products simply combine camera images with virtual content, which is unlikely to change. However, Pixotope has succeeded in creating excellent interactions between the people in the camera images and the virtual content. This innovation is essential for the industry, as it introduces new technologies to improve program shooting. Pixotope’s user interface is also clear and straightforward, not requiring a complex understanding of blueprints like many other products. In short, the use of Pixotope solutions at the 19th Asian Games and the 4th Asian Para Games was a complete success.”

NAB 2024 show attendees are invited to see how Pixotope provides turnkey virtual production solutions that enable broadcasters to create these immersive experiences in their Tech Den in North Hall meeting room N201LMR on level two. Pixotope partner, Unilumin, the de facto LED volume technology experts, will also host a live end-to-end Pixotope XR workflow demonstration on booth C2316.


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