News distribution company PR Newswire recently hosted a media tour at Bloomberg Hong Kong, with more than 20 PR and marketing professionals in attendance welcomed by the Bloomberg editorial team. The PR Newswire team visited the multi-functional office of Bloomberg, the global financial media industry leader, and learned about news production and release policy from their editorial teams.
Media Tours are one of the regular initiatives the PR Newswire team organises across their nine Asia-Pacific locations. The company says the events tighten the communications gap between PR professionals and the media and offer both sides the opportunity to learn more about each respective profession and industry.
The tour in Bloomberg, Hong Kong tour, brought the group through the various new studios, video studios, control rooms, and the recreation area, where the participants enjoyed an unlimited supply of drinks & nibbles as befitting of Bloomberg’s renowned friendly corporate culture.
Apart from the tour, there was a sharing session led by the News Directors, Anchors & production team members from Bloomberg about their day-to-day challenges and the latest development in the finance media landscape. They also answered some burning questions from the audience, including their view on trending topics like environmental, social, and corporate governance (ESG), as well as tips on getting noticed out of thousands of pitching emails in their inbox.
Bloomberg Anchor David Ingles introduced the news production process to the attending relations and marketing specialists while the Bloomberg News production team members explained how they work with anchors.
PR Newswire regularly organises online & in-person events for PR & Communications professionals & the media professionals to network and learn the latest development in the community.