Sunday, April 14, 2024

Qudos Bank Arena Signs Partnership with JBL


Qudos Bank Arena has announced a new partnership with JBL which will see the audio tech manufacturer become the official Lifestyle Audio partner of Qudos Bank Arena. According to the two parties, JBL’s alignment with Qudos Bank Arena will lead to “incredible engagement and exciting patron experience right across the Arena at all events.”

Sydney’s Qudos Bank Arena is the largest indoor live entertainment Arena in Australasia with a show capacity of up to 21,389 patrons. The venue will soon celebrate its 20th Anniversary after opening for the 2000 Sydney Olympic Games. JBL will hold three dedicated areas in the arena, the ‘JBL LIVE’ space located in the grand foyer which offers live music and activations; ‘JBL LIVE LOUNGE’ located on Qudos Bank Arena’s Corporate Suite level – which offers its guests a hands on experience while giving them the best seats in the house; and “JBL GA STANDING FLOOR ENTRY” which is General Admission ticket holders’ access tunnel to great live entertainment.

Steve Hevern, General Manager of Qudos Bank Arena said, “JBL are exciting partnership that aligns perfectly with our brand and the exciting events that we put on each year. JBL’s focus on fun, quality and creating the best consumer experience is something that we both agree on. We look forward to a long and prosperous partnership with JBL and Harman.”

JBL Country Manager, Marcus Fry added, “JBL is about delivering memorable live music moments to consumers and our product mantra is to bring that stadium quality sound to our portable speakers, headphones and soundbars. Our heritage is steeped in arena and stadium shows and we feel the partnership with Qudos Bank Arena is a natural one. Music is at the core of what we both do and this partnership allows us to bring those exciting music and sporting moments to over a million people each year.”

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