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Monday, July 22, 2024

Rebrand for Broadcast Australia

Broadcast Australia has announced the official launch of its rebranding to BAI Communications Australia affirming its evolving market position. This initiative is part of the company’s strategy to extend its service offering to existing and potential customers, drawing on its global experience designing, building, and operating communications infrastructure and networks.

The company has grown from a local business delivering broadcast services in Australia to a global communications infrastructure provider. With operations in Canada, UK, USA, Hong Kong and Australia, the BAI Communications Group connects people, enriches communities and advances economies through its innovative communications infrastructure and technology.

Broadcast Australia, now BAI Communications Australia, has been at the forefront of broadcast transmission, delivering national broadcast services since 1928. It owns and operates one of the world’s most extensive transmission networks today and is applying its expertise to develop the broadcast and telecommunications networks of the future.

“We are taking the opportunity to evolve our brand to better demonstrate the breadth and depth of our expertise. Becoming ‘BAI Communications’ reflects everything that Broadcast Australia has stood for and represents everything that we aspire to be, as we mobilise for another century of progress.

“We’re proud to be the trusted neutral host provider of choice for national and commercial broadcasters, delivering solutions that enable our customers to focus on advancing their core business. Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo,” said Peter Lambourne, CEO, BAI Communications Australia.

In Australia, BAI Communications delivers reliable network quality across metro, regional and rural areas, delivering broadcast services to 99 percent of our population. BAI will sustain its strength in broadcasting, while looking to extend its footprint in the Australian telecommunications industry.

Globally, BAI delivers the connectivity and technology – cellular, Wi-Fi, broadcast, radio and IP networks – that digitally enables more than 4 billion rail passengers annually, across transit systems in New York, Hong Kong and Toronto, including dedicated public safety bands and connected public safety systems. In times of crisis, broadcasters rely on BAI to maintain their connection with citizens and emergency services teams rely on BAI to keep them informed.


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