Thursday, April 25, 2024

Ross Video Powers Asian Academy Creative Awards, Launches Rocket Surgery Oceania

Early last month, Asian Academy Creative Awards (AAA) 2020 Chairman of Awards, Ricky Ow announced that the 2020 awards ceremonies and conference would be a fully virtual affair. Speaking from Singapore during the Official National Winners Announcement, Mr Ow said “The AAA’s mission is to recognise the best in storytelling in Asia and to promote them to the world, and I’m very glad we will continue to have this event this year. This is the time to be more innovative and more bold, so the awards show will use an array of technology to go virtual and I think it’s going to be an exciting four day event.”

The event wrapped on December 4th and the broadcast production was again overseen by AAA President Michael McKay. A high tech VFX driven awards ceremony was beamed live from the AAA’s very own 3D theatre and combined content from remote studio locations in both Singapore and Sydney. The whole event was driven by international live production powerhouse Ross Video. Ross provided real-time virtualisation via the Voyager graphics rendering solution which was used in conjunction with the XPression Live CG system and Lucid Studio control platform. In addition, AAA[tv] broadcast live from the Red Carpet event on Friday December 4th, and Facebook also streamed this event live to a global audience.

“Ross Video has an immense awards show pedigree having worked the Oscars, Emmys, Golden Globes and E!’s Red Carpet shows so we were thrilled to partner with them for Asia-Pac’s own showcase event,” McKay said. Mark Cooke, Director of Sales for Asia, is very pleased to add another prestigious awards event to the Ross roster. “This year’s pandemic has obviously required events organizers to rethink their approach, to innovate, and to find exciting new ways of connecting with audiences. Ross has steadily developed a reputation as the ‘go to’ brand for prestigious live awards shows, and we’re honored that the AAA team placed their faith in us for this first ever virtual event. We all miss the thrill of live shows, but we’ve shown how Ross technology can help you be there without actually being there, and that’s got to be a positive in these challenging times.”


Following the Asian Academy Creative Awards, Rocket Surgery – Ross Video’s in-house creative and professional services division – has announced that Adam Duncombe has joined the company and will head up the newly created Oceania arm which will be based in Sydney, Australia.

Adam’s first job with Rocket Surgery and Ross was providing support to the Asian Academy Creative Awards (AAA). Amanda Leighton, Director of Sales for Oceania, is pleased to see Rocket Surgery Oceania debuting with such a high-profile event.

“Rocket Surgery has worked on a number of prestigious international events over the years, and so it’s great to welcome Adam to the Ross family and have his creative expertise dedicated to the region. I know we have lots of customers who will benefit from his talents, especially as we see so many events organizers embracing online and virtual events and finding new creative ways to reach their audiences.”

For his part, Adam Duncombe is looking forward to working with a diverse range of customers. “Ross has such an amazing customer base,” he notes. “We work with broadcasters, sports clubs and venues, houses of worship, educators, legislatures and corporate bodies. I know we can help all of these customers produce even more creative content that tells their stories, and I’m looking forward to a busy 2021!”


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