SBS has launched a new website for its 68 language services, making it easier for multicultural Australians to engage with distinctive content and services in their first language. After 12 months of intensive development, this extensive and complex project reflects growing audience consumption on mobile, delivering an optimised user experience and improving navigation for desktop users. During the last financial year, digital engagement increased by 29 percent compared to the year before – with over 2.3 million monthly unique visitors actively engaging with the SBS language website.
The new website is designed to support new features enabling the display of content in languages that run from left-to-right and right-to-left, and new font faces have improved the readability of content, with consideration given to the needs of different languages when selecting font sizes, line heights, and letter spacing.
With SBS Radio achieving more than 1.8 million streams of language content every month, the significant update also introduces a new audio player which offers listeners new features and capabilities to catch up on their favourite programs and podcasts at their convenience.
Mandi Wicks, SBS Director of Audio and Language Content, said, “As the world’s most linguistically diverse public broadcaster, SBS is focused on evolving its multilingual offering to ensure that it meets the changing consumption needs of multicultural communities.
“With 86 percent of SBS’s language audiences consuming this content via mobile devices, and more than 2.3 million monthly website users on average, our new website enables us to increase engagement on both mobile and desktop, and puts on demand content at the forefront, making it easier for audiences to navigate the extensive selection of in-language news, entertainment and information available from SBS Radio.”
SBS is Australia’s most distinctive broadcaster, providing unparalleled programs and services in 68 languages to the nearly five million Australians* who speak a language other than English across radio and digital platforms.
SBS Radio services can be accessed via:
- The free SBS Radio App available now at the iTunes App Store and Google Play.
- Analogue radio programs – AM/FM.
- Digital radio (DAB+) and digital television.
- Online live streaming and On Demand.