Southern Cross Austereo (SCA) will continue the rollout of its rebrand strategy with three more stations to carry the Triple M and Hit Network names from Friday, 8 November 2019.
Gold 92.5 will become Goldie’s 92.5 Triple M and 107.7 2GO becomes Central Coast’s 107.7 Triple M. The Central Coast’s 101.3 Sea FM will take on the full name of the Hit Network and become Central Coast’s Hit101.3.
In December 2016, SCA rebranded 66 stations across its national radio portfolio to align with either the Triple M or Hit Networks. These rebrands have continued to roll out nationally with now 86 stations aligned to either Hit or Triple M across FM and DAB radio network.
Since the rebrands took place, there has been significant audience growth across many of the Triple M and Hit Network platforms, including an increase in digital radio streaming, which is up by 78.0%.
SCA’s rebrand strategy has been unprecedented in Australia; it has allowed for local listeners to unify with two of Australia’s largest radio brands – Triple M and Hit. This simple name change will see more opportunities for listeners, advertisers and stakeholders, such as access to national promotions, global artists and much more.
Head of Triple M Network Mike Fitzpatrick said: “It’s great to see our stations continually evolve. As a company, we are fiercely local and proudly national which is what we aim to deliver daily for our loyal listeners. This change will bring the Gold and the Central Coast listeners more access to our unique combination of rock, sport and comedy.”
Head of Hit Network Gemma Fordham said: “It’s fantastic to see the Central Coast become part of the Hit network as we bring listeners the latest hit music, old-school favourites and RNB Fridays. Hit101.3 will have strong appeal to our under 40 audience who love music and our fun engaging shows.”