Australia’s Seven West Media has announced that it has completed the acquisition from Southern Cross Media Group of the television licences and associated assets operating in Tasmania, Darwin, Spencer Gulf, Broken Hill, Mt Isa and Remote, Central and Eastern Australia.
Following the acquisition, Seven West Media becomes the largest regional commercial television broadcaster in Australia, and provides continuity for these regional communities to connect with its leading news, sport and entertainment content on Seven and 7plus. Based on the transaction consideration of AUD$3.75 million, the acquisition will be immediately earnings accretive in FY26.
Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said: “SWM is pleased to have completed this small but strategically important acquisition that solidifies our position as Australia’s leading regional commercial television broadcaster.
“Our ongoing commitment is to ensure that our regional communities can access our local and national news bulletins, our compelling sport lineup including AFL, Test and BBL cricket, and our premium entertainment programming.”
Seven West Media will release its financial results for the year ended 30 June 2025 on Tuesday 12 August 2025. Details of the results briefing will be provided in due course.
Seven currently reaches about 17.5 million people across Australia each month, including 5.7 million people living in regional areas. Seven is the most-watched free-to-air broadcaster in regional Australia, with a 44.5% commercial audience share.
Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said: “Following the acquisition of Southern Cross Media’s television assets, 7NEWS has unparalleled breadth and depth across regional Australia, and we will be upscaling our investment in news across these markets to reflect the importance of these communities. Ownership of these licences will allow us to connect directly with these regions moving forward.”
In regional Australia, 7NEWS has one of the highest rated 6.00pm bulletins in the country, with an average total TV audience of almost 440,000 so far this year.
Seven’s Director of Regional News, Paul Patrick, said: “7NEWS is an intrinsic part of the communities we operate in, with the only local 6.00pm bulletins in all our major regional markets. From our journalists to our camera operators, and production teams across the country, we are passionate about telling local stories that resonate with our local audiences. We are their voice.”
Seven’s half-hour local 7NEWS bulletins are broadcast in Queensland (Cairns, Townsville, Mackay, Central Queensland, Wide Bay, Sunshine Coast and Toowoomba), New South Wales (North/Mid North Coast, Tamworth, Central West, Riverina and Border), and regional Western Australia.
Seven will be continuing Tasmania’s one-hour, locally produced bulletin seven nights a week after the Southern Cross Media acquisition. Seven will soon provide news updates in Spencer Gulf (Whyalla and Port Pirie, South Australia), Darwin and Broken Hill, alongside its updates in Newcastle, Wollongong, Canberra, Bendigo, Ballarat, Gippsland and Mildura.
Seven’s National Sales Director, Regional Sales, Greg Gabel, said: “Seven is proud to go above and beyond to support our local communities. From sponsoring the 7Rocky River Run to supporting Volunteer Marine Rescue and junior AFL teams in every state, we thrive on being an integral part of regional Australia.”
Seven says it is committed to regional jobs in regional communities, with regional news hubs in Maroochydore (Queensland), Bunbury (Western Australia), Launceston (Tasmania) and Canberra. In addition, Seven has journalists, camera operators and production teams creating local content in Cairns, Townsville, Mackay, Rockhampton, Bundaberg, Hervey Bay, Sunshine Coast, Toowoomba, Ballina, Coffs Harbour, Port Macquarie, Taree, Tamworth, Orange, Dubbo, Canberra, Wagga Wagga, Albury, Launceston, Hobart, Geraldton, Bunbury and Albany.
Free-to-Air Services Cut
Following the licence acquisition, however, Seven says it has been unable to reach a mutually acceptable commercial agreement with the WIN Network to provide access to Seven via aerial transmission in Riverland, Griffith, and Mount Gambier.
Seven West Media Managing Director and Chief Executive Officer, Jeff Howard, said: “Seven has not turned off our signal. We continue to provide our content to WIN for broadcast into these markets and WIN has made the decision to switch off the Seven signal to these communities.
“While we are disappointed WIN has made this decision, these communities are important to us and they can access Seven’s news, sport and entertainment content live, free and on demand on 7plus,” he said.
“In the meantime, Seven is seeking the assistance of the Federal Government and the Australian Communications and Media Authority to help resolve this matter as quickly as possible.”
Visit https://sevenwestmedia.com.au/
