Seven Studios, the wholly owned content creation division of Seven West Media, has extended its content deal with Facebook to include brand new original formats.
The new partnerships pairs production with creators to produce exclusive series for Facebook Watch. The first creators who will be featured include:
- Tanya Hennessy
- Jordan Watson (How To Dad)
- Elise Strachan (My Cupcake Addiction)
- Joel Creasey
- Erin Holland
Therese Hegarty, Seven Studios CEO, said, “This further cements the partnership with Facebook to create premium, short form series at scale, with some of our country’s best talent. The partnerships gives the creators and us the freedom to experiment with formats and flex towards new ideas and audiences. It is hugely exciting for us and we are thrilled with the opportunity.”
Facebook’s Revie Sylviana, Entertainment Partnerships Lead, said: “Facebook Watch is a video destination on Facebook, where content, community, and conversation come together. Fans can join the conversation by viewing along with others, interacting within Facebook pages and even connecting directly with show creators and talent. Our goal is to encourage high quality, appointment viewing style content across Watch.”
Seven Studios was the first production company in Australia commissioned by Facebook to create original, multi-episode series for its Watch video platform.
The new project is led by Matt Apps, Executive Producer and Digital Content Lead at Seven, along with Michael Horrocks, Executive Producer – Comedy.
The first shows are live now and can all be found on the Channel 7 Facebook page.