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Singapore-China Partnership Brings Interactive Shopping to Animation

HyperLive Entertainment, the creative media company behind Singapore’s HyperLive TV over-the-top (OTT) platform, has announced a partnership with Hangzhou Uncle Dayou Cultural and Media Co. Ltd and Agogo Animation Pte Ltd which will merge animated entertainment and e-commerce.

Supported by live streaming technology company Be.Live Technology, HyperLive TV will introduce shoppable animated films, enabling viewers to receive real-time flash sales and exclusive offers on educational and entertainment-related products featured in the content. With a simple click on the shopping cart, viewers can purchase items seamlessly within the animated environment, turning passive watching into an engaging, interactive experience.

Headquartered in Haifa, Israel, Be.Live is a cloud-based live streaming studio for Facebook, YouTube, Amazon Live and more.

To formalise the collaboration, Dr. Sean Wong, Chief Executive Officer of HyperLive Entertainment, and Li Bin, Chief Operating Officer of Hangzhou Uncle Dayou Cultural and Media Co. Ltd, signed a Memorandum of Understanding (MOU) during a press conference at the China International Cartoon & Animation Festival in Hangzhou.

“This partnership represents a significant milestone for the entertainment industry,” said Dr. Wong. “We are committed to pushing the boundaries of digital entertainment by integrating shopping, education, and social experiences into a seamless interactive platform.”

HyperLive TV is also expanding its offerings with VIP channels where users can subscribe to exclusive content, access early releases, and participate in special interactive events. Supported by BeLive Technology, these features promise to deliver an unparalleled digital entertainment experience.

With extensive experience in hosting high-end events in Singapore, Malaysia, and the Philippines, HyperLive Entertainment’s professional team excels in digital marketing, livestreaming, and live sales.

The collaboration will see the introduction of the animated series “Robot Trains” to Singapore through HyperLive TV, with plans to promote the series and its merchandise across Asia. “Robot Trains” is a family-friendly animation that offers educational and entertaining content, promoting values such as teamwork, perseverance, leadership, and responsibility.


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