Mediacorp’s digital services Toggle, MeRadio and MeClub have been rebranded as meWATCH, meLISTEN and meREWARDS respectively, as part of a push to to deliver more personalised digital experiences. The Singapore media company has also introduced meCONNECT, a single sign-on platform that offers subscribers seamless access to all its content and services in the digital space.
meWATCH has been designed as a “total video destination”, allowing audiences free access to on-demand Made-in- Singapore content including dramas1, entertainment, news, sports programmes and live shows; as well as subscription-based content from Mediacorp’s partners like HBO, tvN Movies and beIN Sports.
meLISTEN is Mediacorp’s free digital audio service. Users can access podcasts, curated playlists and enjoy live radio streaming where listeners can connect with their favourite DJs from all of Mediacorp’s 11 radio stations.
meREWARDS is a one-stop platform with exclusive deals and discounts, as well as cashbacks when members shop, dine or travel.
To access all the digital properties, users will only need to log on to meCONNECT, Mediacorp’s universal single sign-on service to start personalising their experiences. Existing registered users will have their accounts automatically migrated to meCONNECT2.
Mediacorp’s Head of Marketing and Communications, Oliver Chong, said, “More than just being a series of name changes, the inception of meWATCH, meLISTEN, meREWARDS and meCONNECT well and truly embodies our focus on the very people we serve. With all of Mediacorp’s digital services now sharing a common “me” platform, our aim is to build greater synergy between the consumer experience and what our brand stands for. We look forward to creating more “Made for You” experiences for our audiences as we continue to roll out more personalisation features in the near future.”
The meWATCH, meLISTEN, and meREWARDS apps3 are available for download on the App Store and Google Play. Existing app users of Toggle, MeRadio and MeClub do not need to download the new apps and can instead update their apps from App Store or Google Play Store.