Sky News Australia and NOVA Entertainment have entered into a partnership that sees Sky News Radio, a live audio stream of the Sky News television channel, now available to listeners of the Nova Player mobile app.
The Nova Player is NOVA Entertainment’s mobile, web and smart speaker app, offering all of NOVA’s radio, streaming and podcast content to an audience of almost 6.4 million Australians. It will now integrate the Sky News network’s news coverage and opinion programmes nationwide. Listeners can also access on demand audio episodes of Sky News.
Tim Love, Sky News Australia Head of Digital, said: “We’re delighted NOVA has come on board as our new audio partner which will enable us to connect with new audiences as they are on the move, and extend the reach of our award-winning news coverage on the biggest issues facing the nation. We look forward to bringing Nova Player listeners our roster of industry-leading journalists and Australia’s best commentators.”
Adam Johnson, NOVA Entertainment’s Chief Growth Officer, said: “Sky News Radio is the perfect addition to our Player app line-up, complementing our Nova, Smooth and Star music stations and FIVEaa. We know our audience are hungry for breaking stories, 24/7 rolling news and opinion and now they are able to access all of this with a simple swipe on their device. Sky News will also offer our advertising partners new, highly engaged audience segments to reach through our digital audio platforms.”
Sky News Radio is available to stream on the Nova Player, Smooth Player, Star 104.5 Player and FIVEaa Player apps, SkyNews.com.au and via the Sky News Australia App.