B2B music licensing marketplace, Songtradr, has announced its acquisition of Song Zu, one of the the most awarded music and sound design companies in the Asia Pacific. The multi-million dollar transaction marks Songtradr’s second major acquisition since completion of its Series C funding round in July 2020 where the company raised US$30M.
Song Zu was founded in 1977 by legendary Australian glam-rock guitarist Les Gock (of Hush fame). Since the business was sold by Gock in 2001, Song Zu has established studios in Sydney and Singapore, and works in all areas of sonic branding, including soundtracks for advertisements on TV and radio, online content, VR and installation spaces. In addition to working with Australia’s leading broadcasters, Song Zu works with renowned brands and media businesses from around the world including Netflix, HBO, Samsung, Coca-Cola, Google, Amazon, and Guinness, among others. It has repeatedly received international recognition for its work, garnering top awards such as the Gold Clios, Cannes Gold Lions, London International Awards (LIA) for Best Music and Sound Design Company of the Year, and more.
“Song Zu is the region’s leading custom music composition house and has such a rich history,” said Paul Wiltshire, CEO of Songtradr. “As we continue to expand into the APAC region, Song Zu is a natural fit and greatly complements our global music ecosystem.”
“We are well established in the APAC region and are looking forward to joining the Songtradr family, expanding our product offering and increasing our global footprint,” said Ian Lew, Managing Director and Partner of Song Zu. “Enhancing our initiatives with Songtradr’s technology is a truly exciting opportunity for us as our clients’ needs rapidly evolve.”
“Bespoke music will always be at the heart of what we do,” said Ramesh Sathiah, Creative Director of Song Zu. “But having the resources of the Songtradr platform as well as the music licencing power of Big Sync, allows us to offer creative solutions with no boundaries.”
Song Zu will form part of Songtradr’s recently launched platform, ‘Vinyl by Songtradr’, alongside acquired companies, Big Sync Music and Cuesongs. ‘Vinyl by Songtradr’ is a tech-enhanced, human curated platform that gives users direct access to creative talent, commercial music licensing, as
well as pre-cleared music, sonic branding, custom composition and more.