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Tuesday, July 16, 2024

Sony PCL Inc. Purchases Pablo Rio 8K

Sony PCL Inc., the Tokyo, Japan-based event and video production solutions provider, has placed an order with Quantel for a Pablo Rio 8K editing, colour correction and finishing system. The Pablo Rio 8K will be the backbone of Sony PCL’s 8K post pipeline when the company launches the world’s first commercial 8K production service from its Creation Center in August 2015. Sony PCL Inc. will also move its existing Pablo Rio 4K HFR system into a new suite alongside the Pablo Rio 8K, further increasing customer choice and convenience.

Sony PCL Inc. delivers complete solutions for event and video production. The company already has extensive experience with 4K productions, offering clients a complete production package from production planning, shooting, editing, sound design and mixing to grading and delivery, with the emphasis on high quality content, delivered to short deadlines. Pablo Rio 8K’s realtime operation will enable Sony PCL to continue to offer its clients interactive finishing sessions at 8K, where full resolution imagery is reviewed and changes made in realtime in the finishing suite.

Kunihiro Takeda, President of Sony PCL Inc., said, “Sony PCL Inc. is dedicated to delivering state-of-the-art productions for our customers; we are therefore always looking for highest quality, highest resolution video and audio solutions for large scale productions. Pablo Rio 8K will take us to a whole new level, and its ability to handle multiple resolutions on the same timeline will further increase our creative options. We are looking forward to further development of the system by Quantel over the coming months that will enable us deliver even more immersive experiences for our customers.”

“Sony PCL’s purchase of Pablo Rio 8K shows the potential of this exciting new format,” said Tim Thorsteinson, Quantel and Snell CEO. “8K opens up new creative possibilities on even the biggest stages as well as delivering superlative images for viewers in fixed environments. Pablo Rio 8K is way ahead of any other system on the market, and demonstrates our commitment to supporting the post production industry as it continues to innovate.”

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