Asia Satellite Telecommunications Company Limited recently announced an expansion of services for Sports Star International Private Limited (Sports Star) of Pakistan on AsiaSat 7, to deliver an HD news channel ‘ ’ across the Asia-Pacific.
Sports Star currently transmits entertainment channel ‘A-Plus’ as well as Pakistan’s first women’s channel ‘A-Lite’ on AsiaSat 7, targeting different audience segments locally and across the Asia Pacific. Public News is Sports Star’s latest HD service to bring daily news bulletins to viewers by leveraging the power of AsiaSat 7 and its excellent penetration, already enjoyed by the two current channels.
AsiaSat will also offer Ku-band capacity on AsiaSat 7 for Public News’ SNG services in news gathering and contribution.
Barrie Woolston, Chief Commercial Officer of AsiaSat said, “Pakistan represents one of our most important and largest media markets. We are thrilled to offer additional capacity to Sports Star, strengthening their ability to diversify content for Asia-Pacific audiences. The launch of Public News on AsiaSat advances our goal of growing our HD bouquet of international and local news channels.”
Yousaf Baig Mirza, a leading name in the management of TV channels in Pakistan and the Vice Chairman of Public News, said, “We are delighted to have partnered with one of the most reliable names in the Satellite Industry. We look forward to continued success with AsiaSat as we work together to deliver more diverse programming in HD quality to audiences locally and beyond.”
AsiaSat has been serving Pakistan since 1991, which is hosting one of Asia’s widest range of Urdu language programming, from news, entertainment, music, to movies, cartoons and dramas.