StarHub and Mediacorp have announced a strategic partnership which the two companies say will reshape Singapore’s media and entertainment market. The collaboration brings together the scale, strengths, and innovation of two homegrown leaders to deliver better entertainment experiences for audiences in Singapore.
Through the partnership, Mediacorp, Singapore’s national media network and largest content creator, will carry StarHub TV+ content packages on its digital streaming service mewatch. Viewers will be able to access StarHub’s premium line-up directly within mewatch, from the Premier League and over 7000 hours of live sports including racket sports, cricket and golf, to a selection of Asian dramas and TV shows.
StarHub and Mediacorp say that, through flexible micro packages coupled with free subscription options, the partnership lowers barriers and makes premium content more accessible to households across Singapore.
Additionally, advertisers will be able to drive greater media efficiencies. Through Mediacorp’s reach and content media ecosystem, together with StarHub’s video platforms and first-party data, advertisers will be able to access targeted live TV ad insertion.
“At StarHub, we are determined to make technology and media work better for people. By joining forces with Mediacorp, we are bringing audiences the widest, most exciting portfolio of content. From global sporting spectacles to local favourites, in ways that are simple, flexible, and accessible. At the same time, we are unlocking new advertising solutions powered by data and precision, giving brands more impactful ways to connect. This partnership is not only about what we can achieve together today; it is about shaping the future of Singapore’s media landscape and building a stronger home-grown alternative in a highly competitive market,” said Nikhil Eapen, Chief Executive, StarHub.
“This partnership is a key milestone for Singapore’s media industry. By bringing StarHub and Mediacorp’s platforms together, we are creating greater value for audiences and advertisers alike. With our combined strengths, we will be able to deliver a richer entertainment experience to our audiences in Singapore, while advertisers will gain access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms for the most effective campaign outcomes,” said Tham Loke Kheng, Chief Executive, Mediacorp.
Visit https://www.mediacorp.sg and https://www.starhub.com
