Brightcove, the provider of cloud services for video, has announced that its video platform has been selected by Metranet, a subsidiary of Telkom Indonesia, to launch OONA, a mobile app designed to deliver both live linear and VOD experiences to audiences on the go. OONA is an AVOD OTT service offering designed to revolutionise the TV distribution and viewing experience for 135 million Telkom Indonesia’s subscribers across the country.
With the OONA app, Metranet provides the country’s mobile subscribers with the next generation OTT service, streaming the best TV entertainment with free access to current-season shows from local TV stations as well as the largest US and European broadcast networks. The OONA app brings innovative user experiences with built-in features like chat bots, chat with other viewers, offline caching, parental controls, screen capture with drawing and sticker editing, virtual wallet, and a 360-video player.
The Brightcove video platform will underpin the live and on-demand video experience on the OONA app, streaming 60 live channels, as well as serving video adverts with server-side ad insertion technology (SSAI) for a broadcast-like seamless ad experience.
“Metranet is excited to be the first to launch OONA for Indonesian market as part of our goal to bring first-class entertainment to Telkom Indonesia’s mobile customer base. With 135 million potential viewers, we understand the pressure is intense to ensure that even with free content, the streaming experience for the user needs to be exceptional and the advertising experience should be seamless. This is why we selected Brightcove for their robust and scalable OTT video streaming architecture, industry-leading server-side ad insertion technology, proven track record of working with some of the world’s top OTT service providers, and established in-region technical support team,” Widi Nugroho, CEO of Metranet, said.
“OONA is the future of OTT and a game-changer for Telkom Indonesia and viewers in Indonesia, where great content, delivered on mobile, and monetised via an ad-funded model has hit the sweet spot. We are excited to be powering an OTT platform to 135 million subscribers that combines.