Tencent Cloud, Tencent’s cloud services brand, has announced that demand for its livestreaming services around the world is surging with the Chinese company providing support for such events as the 2021 World Rowing Indoor Championships, the United Nations 75th anniversary, the 127th China Import and Export Fair, Paris Fashion Week, and the Global Tourism Economy Forum.
According to Tencent Cloud, more than 90% of Chinese companies in the video industry have deployed its services with its suite of live audio and video solutions applied to a wide range of scenarios.
In the area of e-commerce, Shopee, a leading cross-border e-commerce shopping platform in Southeast Asia, employed Tencent resources for a live broadcast during the 12.12 Sale of 2020, garnering 450 million views. In 2020, the average daily viewing time of the entire Shopee Live site increased by 15 times.
Meanwhile, the Melon Music Awards (MMA) 2020, one of the largest music events in Korea saw Tencent Cloud collaborate with Hyosung ITX to support MMA’s first fully digital version resulting in around two million peak concurrent users from around the globe.
The company’s suite of products includes:
Live Video Broadcasting (LVB) – Supports live streaming with high numbers of concurrent access requests requiring ultra-low delay and ultra-high image quality, providing stable live push, high-definition transcoding, distribution and playback services.
Video on Demand (VOD) – A comprehensive audio/video solution that integrates audio/video upload, live recording, media asset management (file upload and storage), automated transcoding, video AI, content delivery acceleration, and player SDKs.
Tencent Real-Time Communication (TRTC) – Offers multi-person audio/video calls and low-latency interactive live streaming solutions that can be directly implemented on PC, Mac and mobile devices through web and SDK integration. Offers a global average end-to-end latency of less than 300ms. Even when the packet loss rate exceeds 40% and the network jitter goes over 1000ms, TRTC can still guarantee high-quality, smooth and stable audio and video communications despite a weak network environment.
User Generated Short Video SDK (UGSV) – Leverages the powerful upload, storage, transcoding and distribution capabilities of Tencent Cloud’s VOD to offer features such as video capturing, clipping, splicing, special effects, sharing and playback. The short video SDK can be used with instant messaging (IM), social networking, user profiling, beauty filters and other Tencent services to help create user-generated short mobile video apps quickly and easily.
Poshu Yeung, Senior Vice President of Tencent Cloud International, said, “Organizations and corporates constantly face challenges such as technological barriers, network traffic bust, global availability zone coverage, customization and maintenance cost in their livestreaming and broadcasts, which have now become an essential part of their business. With our range of industry’s leading live audio and video solutions, Tencent Cloud is committed to being their trusted partner through our experience, expertise and innovative solutions, and will continue to deliver them high-performance, stable and reliable live broadcasting services.”