QYOU Media has announced the launch of its flagship network, The Q India, on ZEE5, India’s fastest growing OTT platform. ZEE5 marks the sixth major platform launch for The Q India and the second distribution agreement in India’s fast-growing OTT marketplace.
The Q India is among the fastest growing youth focused networks in Asia and its library includes over 5,000 hours of content featuring everything from eSports, fitness, cooking and comedy which will be made available to all the ZEE5 consumers globally. The Q India becomes the latest addition to the list of entertainment channels that form part of the LIVE TV segment on the ZEE5 platform.
Aparna Acharekar, Programming Head, ZEE5 India commented, “ZEE5 is quickly becoming the most talked about OTT service in India and with our growing offering of live channels, originals and regional content across 12 languages, we are unlocking the best of Indian entertainment. The Q India, with its focus on the best digital content for Young India represents exactly the kind of content partnerships we are focused on bringing to our subscribers. Content that is fresh, unique and speaks to a new and fast-growing audience of OTT consumers.”
Curt Marvis, CEO and co-founder of QYOU Media and The Q India remarked, “In a short time, ZEE5 has established itself as a company to watch in the growing OTT marketplace. Their unique approach to content that is relevant and authentic is right in line with our goal of developing a leading global content brand for Young India. We are thrilled to launch The Q India on its platform and as we continue to develop our own offering of vernacular leading digital series we expect to experience great success with this new partnership.”