IMAX Corporation and Thailand’s Major Cineplex have announced plans to expand their partnership with an agreement for three new, state-of-the-art IMAX with Laser systems. The deal marks a significant step forward for IMAX and Major Cineplex — the largest exhibitor in Thailand with a growing regional presence — and will bring IMAX’s total presence to seven screens in the Thai market.
The new agreement provides for IMAX with Laser upgrades at two key locations in central Bangkok, including ICON CINECONIC at ICONSIAM, the venue for this year’s CineAsia annual conference of Asian exhibitors. The ICON CINECONIC at ICONSIAM upgrade is slated to be installed prior to the conference. ICON CINECONIC at ICONSIAM and the additional location, Paragon Cineplex at Siam Paragon , are two of Thailand’s top-performing theatres and are in prime retail and entertainment complexes. The third system will be a brand-new construction located at the Mega Cineplex at Mega Bangna Mall, a massive complex with hundreds of stores, in the Bangkok Metro region.
“We are excited to bring these new state-of-the-art systems into Bangkok’s most iconic shopping and entertainment complexes as we further expand on our long, successful partnership with IMAX,” Major Cineplex CEO Vicha Poolvaraluck said. “I look forward to experiencing the latest blockbuster films in one of the most immersive, high-quality theater systems around. With the continuous evolution of Thailand’s film market, the premium movie experience represented by IMAX has become a driving force to attract audiences back to the box office and support the industry’s post-pandemic recovery.”
“From our increasing number of screens to growing box office returns, Thailand is an emerging market for IMAX and this agreement marks a big step forward in capturing the opportunity at hand,” said Rich Gelfond, CEO of IMAX. “We are excited to expand our partnership with Major Cineplex, and look forward to further growing the IMAX brand in Thailand and around the globe as a premier destination for entertainment and events.”
The new and upgraded locations will showcase IMAX with Laser, developed from the ground-up to be immersive by design and deliver crystal clear, lifelike images and precision audio. The 4K laser projection system features a new optical engine, custom designed lenses, and a suite of proprietary technology that IMAX says “delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens”.