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Tuesday, July 23, 2024

Viu Deepens Partnership with GMM Grammy

Viu, a pan-regional OTT video streaming service from PCCW Media Group with more than 41 million monthly active users (MAU), recently announces a deepening of its partnership with Thai entertainment giant GMM Grammy to offer top-notch One31 Channel and GMM25 content on its platform to the region.

Following Viu’s success with Korean content across the region, it sees Thai content as the next regional content wave in Southeast Asia. The GMM Grammy partnership allows Viu to offer near real-time simulcast of One31 Channel’s content in Thailand, giving Thai Viu’ers more choice about when and how they may watch their favourite shows.

The same content will be available to all Viu’ers in Malaysia, Indonesia, Myanmar and Singapore, with local language subtitles in Bahasa Malaysia, Bahasa Indonesia, Burmese and English, soon after the initial broadcast in Thailand.

The partnership brings over 300 hours of near real-time simulcast content from One31 Channel to these markets, with a significant 812 hours’ worth of library content to Thailand. Furthermore, 290 hours of GMM25 content will now also be available to all Malaysia and Indonesia Viu’ers, complete with English and Bahasa Indonesia subtitles respectively. Into its third year, the collaboration has been extended to enable Viu to not only exclusively serve up near real-time simulcast of One31 Channel and provide fresh GMM25 content, but also allows Viu Premium users to download the content to watch at their leisure.

Highly-anticipated titles include One31 Channel’s Crowns of Grass (March, 2020), The Passbook (March, 2020), the Venom’s Tale (February 2020) and GMM25”s The Mistress, Love Revenge, Club Friday the Series 11.


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