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Tuesday, July 23, 2024

Viu Launches Viu Shorts! Thailand

Viu, PCCW’s pan-regional OTT video streaming service, recently announced Viu Shorts! Thailand, an initiative that creates opportunities for talented youth in the country to learn about professional OTT media production.

Partnering with the School of Digital Media and Cinematic Arts (BUDC) and the Master of Communication Arts in Digital Marketing Communications (DiMC), School of Communication Arts, Bangkok University, Viu Shorts! will nurture a new generation of filmmakers and entertainment industry professionals. The program targets first- to fourth-year students with a series of workshops covering professional media production, including online series and short films. PCCW’s Viu Original production team members will also serve as mentors for the participating students as they work together to create four short films featuring lead Thai actors and actresses. Participants from four teams will gain hands-on experience creating Viu Shorts! while at the same time working with talented actors and actresses.

The program offers an unprecedented opportunity for participants to showcase their creativity to Viu’s large and growing international audience. Viu is number one in terms of number of users and ranked second in both paid subscribers and streaming minutes amongst major video streaming platforms in Southeast Asia, according to the latest Media Partners Asia (MPA) AMPD report. The final four short films will air in June on Viu across all 16 markets, reaching 45 million MAU (monthly active users) and 5.3 million paid subscribers.

First launched in Indonesia in 2018, Viu Shorts! is now a pan-regional initiative designed to equip students with knowledge and experience in producing series for the OTT platform, which has grown steadily both in Thailand and abroad.

Mr Thawatvongse Silamanonda, Country Manager of Viu Thailand, said, “Viu is the leader in premium Asian content and our Viu Original series rank among the most-watched on our platform. We want to share our knowledge to help talented Thai youth develop a strong foundation to enter the entertainment industry. Additionally, this project reinforces our ‘ecosystem’ strategy, bringing locally produced series to broadcast worldwide in 16 markets and allows us to capture Gen-Z audiences with content created by their peers.”


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