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Thursday, May 30, 2024

Wanda Cinema’s 600th Multiplex in China Chooses Christie

Christie has announced that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser illumination technology, for its 600th multiplex in the country.

Wanda Cinema is the largest operator of movie theaters in China. The cinema chain currently operates in 225 cities across 22 provinces across the country. It also accounts for over 30% of the national box office revenue among the top 100 cinemas in China. In addition, its parent company Dalian Wanda Group owns US-based theater chain, AMC Entertainment.

Located in the southern port city of Guangzhou in Guangdong Province, Guangzhou Haizhu Wanda Cinema comprises nine well-appointed auditoriums, including a PRIME at Wanda premium auditorium equipped with power reclining seats, as well as invigorating surround audio and awe-inspiring visuals using the Christie CP4330-RGB cinema projector. This pure laser cinema projector features CineLife electronics and RealLaser illumination with significant breakthroughs in image performance and brightness, operational lifetime and cost of ownership. All other auditoriums include Christie’s reliable 2K CP2215, CP2220 and CP2230 digital cinema projectors, for screens up to 100 feet. The multiplex officially commenced operations on December 30, 2019.

“We are extremely proud to open our 600th multiplex in Guangzhou, which is the culmination of our innovative spirit and commitment to deliver truly epic cinematic experiences for our audiences,” said Jack Wang, Chief Technology Officer, Wanda Cinema. “The deployment of Christie’s cinema projectors in all auditoriums, particularly the cutting-edge 4K RGB pure laser technology in our PRIME at Wanda premium auditorium, has elevated the quality of our presentations to new heights, thereby strengthening our leadership position as the preferred entertainment destination for moviegoers.”

Peter Chen, executive director of Cinema Sales, Greater China, Christie, added, “My warmest congratulations to Wanda Cinema on the opening of its 600th cinema complex in China. Both Christie and Wanda enjoy a longstanding relationship and we’re delighted our cinema projectors are installed in all nine auditoriums of this new multiplex to provide spectacular movie moments to audiences. We remain steadfast in assisting Wanda Cinema in generating high box-office returns with our state-of-the-art projection technology.”

Christie’s RGB pure laser projectors comply with DCI standards, and deliver more than 95 percent of the Rec. 2020 colour space without filtering or colour correction. The rich, intense colors and contrast create astounding visuals in 2K and 4K resolution for audiences to enjoy, while providing significant operational efficiencies to cinema operators.

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