Warner Bros. Discovery has announced that its premier streaming service Max will launch direct-to-consumer in Australia on Monday, March 31.
Max brings together the best from iconic brands such as HBO, Warner Bros., the DC Universe, Harry Potter and Discovery, as well as Cartoon Network, TLC, ID, HGTV and more, all in one place.
As the home of HBO Originals and Max Originals, Max will offer viewers such as returning seasons of The Last of Us, And Just Like That…, House of the Dragon, Euphoria and Peacemaker as well as new shows such as It: Welcome to Derry and A Knight of the Seven Kingdoms, from the world of Game of Thrones.
Subscribers will also be able to enjoy recently released theatrical hits from Warner Bros. Pictures, including blockbusters from the last few years such as Barbie, Beetlejuice, Beetlejuice and Twisters, alongside treasured franchises including Harry Potter, Lord of the Rings and the DC Universe. Coupled with fan-favourites including Friends, The Big Bang Theory and Rick and Morty, best-in-class real-life stories across food, home, lifestyle and factual like 90 Day Fiancé and Outback Opal Hunters, as well as family viewing such as Ben 10 and We Bare Bears.
JB Perrette, CEO and President of Global Streaming and Games at WBD, said: “We’ve been clear that the globalisation of Max is a top priority, and Australia represents one of our biggest new markets and a significant opportunity to delight even more fans with the incredible stories told by our iconic brands. Combining an unrivalled breadth of high-quality content, legendary franchises and a strong product experience, Australians can look forward to the highest-calibre streaming proposition from March 31.”
Michael Brooks, General Manager WBD Australia and New Zealand, said: “WBD has a long history in Australia, and we know our world-class content from HBO, Warner Bros., Discovery and more is incredibly popular with audiences here. We have a clear strategy to maximise reach through our direct-to-consumer app and distribution partnerships, and our collaboration with Foxtel at launch is a testament to that. We can’t wait for fans across the country to experience Max.”
Max will be available for subscription at www.max.com and via app stores, including the Apple Store and Google Play Store, and will be viewable on all major devices such as mobile, tablet, gaming consoles and connected TV, including Hubbl.
In addition, WBD has also announced a launch partnership with Foxtel, providing Foxtel subscribers with access to the Max app at no additional cost.
Foxtel Group and Warner Bros. Discovery have announced an evolved partnership for 2025 and beyond that will see Foxtel Group become a launch partner as Warner Bros. Discovery brings its Max streaming app to Australia on 31 March, 2025.
As launch partner, Max’s expanded content offering will be available to Foxtel’s 1.4m residential subscribers at no additional cost to their Foxtel subscription. In addition, the Max app will be available on Hubbl, offering easy access with seamless integration into the user interface.
Chief Executive of Foxtel Retail and Hubbl, Hilary Perchard, said: “This renewed collaboration confirms our position as a partner of choice for the world’s largest entertainment studios who seek scale and reach for their premium entertainment content. We have always said optionality is central to our long-standing partnership. The strength of our products and much-loved brands means that we have been able to innovate and evolve our partnership with Warner Bros. Discovery in a unique model that enables mutual growth.”
Warner Bros. Discovery GM – ANZ, Michael Brooks, said: “Through our long-standing partnership, Australians have enjoyed WBD’s world-class content through Foxtel Group platforms for many years. As we launch the Max app in Australia – and look to maximise its reach through partnerships – it makes perfect sense for us to create a unique option we know will resonate with Foxtel subscribers and Hubbl users.”
Hilary continued: “We have been partners with Warner Bros. Discovery for over 20 years and are delighted that our world-class aggregation products will play key roles in launching Max in this market. As launch partner, our Foxtel and Hubbl customers will be able to seamlessly access the breadth of content across the Warner Bros. Discovery content slate, which has always been popular among audiences, ensuring we continue to deliver exceptional value for our subscribers.”
Max will launch in Australia with a range of subscription tiers, including premium, standard and an ad-supported tier. Further details about subscription tiers, pricing, content and product features on Max will be shared in the weeks prior to launch.
Visit https://www.max.com
