Yospace, a provider of server-side ad insertion (SSAI) technology, has announced the extension of its partnership with Seven, Australia’s leading commercial TV network, enabling SSAI into live OTT channels.
The announcement marks the third year of a partnership in which Yospace’s SSAI technology has been leveraged to create new, addressable ad spots during some of Seven’s largest live events, including the Winter Olympics, Rugby League World Cup, Commonwealth Games and Melbourne Cup, an event that pulls the highest concurrent streaming audiences in Australia.
Yospace’s SSAI platform, used by leading broadcasters across the globe, solves the technical complexities of delivering addressable advertising for streamed television while maintaining a TV-quality viewer experience, This has enabled Seven to generate new revenue streams across the breadth of its enviable live sports portfolio and 24×7 Broadcast simulcast streams.
The platform successfully addresses a critical challenge in monetising live streams at scale, that of managing the load on ad servers and programmatic platforms when they are hit by a sudden surge in simultaneous ad requests, as happens with major live events. Yospace’s ‘prefetch’ system enables it to call ad servers and the wider programmatic ecosystem in advance, affording them the time needed to handle the spike in ad requests and deliver the highest possible fill-rate for the broadcaster.
“We’ve worked with Seven to pioneer new approaches to monetising its premium live content,” said Tim Sewell, Yospace. “Broadcasters, advertisers, and audiences are demanding more from OTT in terms of viewer experience, addressability and scale – and the extension of our partnership is testimony to our ability to deliver that. We’ll continue to push the boundaries of what’s possible with server-side ad insertion and we look forward to continuing our successful partnership with Seven for the long term.”
“Our viewers expect an engaging, high-quality viewing experience – whether they’re watching Broadcast or Internet streaming content – especially during high-profile live events,” said Darren Kerry, Director Digital Product and Technology, Seven. “Yospace has helped us elevate the OTT viewing experience while opening up whole new bodies of inventory at scale. Yospace will continue to be an important partner as we continue to maximise the value of that inventory through programmatic.”