Avid is demonstrating how it powers the art of sound at The NAMM Show 2026, showcasing innovations shaping the future of audio creation – from immersive production and AI-enhanced workflows to seamlessly integrated partner tools. At the show, running January 20–24, Avid is spotlighting new product advances, expanded integrations, live creator sessions, and demonstrations from across its growing audio ecosystem, along with education initiatives designed to inspire the next generation of creators.
Visitors to the Avid booth (15102) can experience the latest Pro Tools, Sibelius, and Avid VENUE innovations firsthand through leading-edge tech previews, expert-led demos, and live sessions with award-winning engineers and producers. These advances deliver on Avid’s mission to give creators faster, smarter, and more connected ways to produce their best work – whether composing scores, mixing tracks, or running massive live productions.
“Everything we’re showcasing at NAMM this year reflects a simple belief: creators deserve tools that move as quickly as their ideas,” said Kenna Hilburn, Chief Product Officer at Avid. “By enhancing workflows and deepening integration across our ecosystem, we’re helping artists, engineers, and educators spend more time creating and less time managing technology – so they can focus on the moments that matter most.”
Introducing Advances Across Immersive, AI, and Connected Creativity
- Immersive audio for studio and stage: Pro Tools now supports Dolby Atmos®, Sony’s 360 Reality Audio, and UWA Audio Vivid. VENUE supports immersive systems such as FLUX SPAT, L-Acoustics L-ISA, and d&b Soundscape, plus high-density Dante support on VENUE | S6L.
- AI and automation: Pro Tools features Speech-to-Text analysis, SoundFlow macros, and enhanced ARA plugin support. Sibelius includes AI-powered chord symbol generation to streamline composition workflows.
- Integrated tools ecosystem: Avid’s Inner Circle program, ARA support, and third-party integrations bring top-tier tools like Splice and Native Instruments Massive X directly into Pro Tools.
Live From the Booth: Exclusive Sessions with Elite Creators
Avid’s booth will host live sessions with renowned engineers and producers including:
- Andrew Scheps – Adele, Red Hot Chili Peppers, Metallica, Jay-Z
- Young Guru – Jay-Z
- Josh Gudwin – Justin Bieber, Bad Bunny
- Leandro ‘Dro’ Hidalgo – Tyla, Wizkid
Hands-On Tech Previews
Attendees can explore new features and future innovations across four demo pods:
- Pro Tools | Music Creation: New MIDI Editing Mode, MPE support, Track Pin, Splice integration, and Inner Circle rewards tools.
- Nu·Studio | Immersive + High-End Audio: A modular, portable immersive studio featuring Pro Tools Ultimate, Avid S6, and MTRX Studio.
- VENUE | Live Sound: VENUE 8.1, E6LX engines, immersive support, and 128-channel live recording via Ethernet.
- Sibelius: Preview Sibelius 2026 with Dark Theme, cross-staff beaming, expanded stave count, and new education features.
Commitment to Education
Avid is also highlighting its Avid Learning Partner program, connecting students with certified training and industry-recognized certifications. NAMM attendees can connect with Avid’s Learning team to learn more.
For a demo or meeting, visit avid.com/namm.
Visit https://www.avid.com
