SCA has announced an industry-first partnership with digital audio tech company Targetspot to become the exclusive advertising representative for Sonos Radio in Australia.
Speaker company Sonos launched its free radio streaming service, Sonos Radio, in Australia in April, with music, news, sports, and stations especially curated by artists from more than 60,000 local and global stations.
Sonos and Targetspot partnered in April 2020 to help Sonos reach the new Sonos Radio audience through personalised, data-driven audio ads. In Australia, SCA will become Targetspot’s exclusive advertising sales partner, offering advertising inventory on Sonos Radio among others for the first time, giving advertisers unique access to the Australian connected home.
More than 400,000 Australian homes are now connected with Sonos speakers, with each averaging 2.8 devices per household. Sonos’s own research studies show that radio represents almost half of total listening time on its devices globally.
Sonos Radio is the latest addition to SCA’s addressable audio portfolio which already boasts youth based, music discovery platform SoundCloud as well as SCA’s owned Hit and Triple M InStream.
“We are thrilled to start this collaboration with Targetspot to become the exclusive sales partner for Sonos Radio in Australia . The Sonos audience is affluent, high income earners with families and dedicated to quality audio and beautiful design. Sonos Radio creates a unique opportunity for advertisers to have conversations with consumers directly in their connected homes,” SCA Chief Sales Officer, Brian Gallagher, said.
“Sonos Radio has a discerning audience and complements our InStream addressable audio offering across Hit and Triple M, as well as our exclusive partnership with SoundCloud. Digital audio on demand listening is experiencing exponential growth, providing advertisers with new opportunities for highly targeted, addressable advertising.”
Alexandre Saboundjian, the CEO and founder of Targetspot parent company, AudioValley, said: “I am already looking forward to this partnership with SCA, one of Australia’s leading media companies. This agreement dovetails perfectly with our strategic rationale of speeding up growth by building a strong international reach.”