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Monday, June 24, 2024

Viaccess-Orca Boosts Monetisation with AI at BroadcastAsia

At BroadcastAsia 2024, Viaccess-Orca (VO) will demonstrate how the company is leveraging human ingenuity and AI technology to streamline video service operations and elevate viewing experiences. Leveraging data-centric strategies and AI-driven innovations, VO’s solutions empower service providers to simplify their operations, streamline user journeys, and increase monetisation.

Boosting Monetisation with AI

VO is empowering video service providers to navigate the evolving TV landscape through the strategic integration of AI, ML, and MLOps across its product suite, encompassing the company’s TV platform, Secure Video Player, Targeted TV Advertising solution, and Anti-Piracy Services.

At BroadcastAsia, VO will spotlight its groundbreaking Audience Segmentation Service (VO Segmenter), which enables video service providers to segment viewers based on a range of criteria, including geographic, demographic, psychographic, and behavioural factors, driving revenue growth. Additionally, VO will showcase its utilisation of large language models (LLMs) through integration with LLMs on Microsoft Azure, such as Azure OpenAI Service, enhancing personalised content discovery, recommendations, and protection.

Simplifying Operations

VO will highlight Multi-X, a new cross-platform solution that streamlines operations for video service providers by consolidating diverse operational groups into a single, unified offering. Multi-X caters to a variety of business needs, spanning multi-regions, multi-brands, and multi-enterprises, ensuring a tailored TV experience for each group’s distinct user base.

Prioritising User Experiences

At BroadcastAsia, VO will demonstrate its cutting-edge TV platform as a comprehensive, data-driven solution tailored to deliver end-to-end exceptional viewing experiences. The solution encompasses VO’s service delivery platform, content protection, and multi-DRM, alongside a multiplatform video player, customisable TV apps, business analytics, AI-driven targeted TV advertising, FAST, end-to-end monitoring, and AI-powered recommendations.

Attendees can see how service providers in the APAC region, such as HKT’s Now TV, are delivering addressable TV to viewers using VO’s AI-driven Targeted TV Advertising solution. By offering individually tailored advertising experiences to viewers in real time, service providers can elevate video experiences, attract advertisers, and drive new revenues.

Elevating Quality of Service and Experience

VO’s QoX suite is transforming the video streaming landscape for operators and service providers by ensuring superior-quality experiences. The Software as a Service (SaaS) solution offers state-of-the-art QoE and QoS monitoring, failure prediction, and device monitoring capabilities. By leveraging QoX, operators can enhance subscriber satisfaction, decrease churn rates, prolong viewing durations, and ultimately bolster their revenues.

Visit https://www.viaccess-orca.com/bca-2024

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