Live video production used to be synonymous with the broadcast industry, but the last decade has seen a content explosion as corporations, sports clubs, stadiums, live event organisers and educators have all harnessed the story-telling power of live video to benefit their audiences. Cornerstone Technologies (based in Salt Lake City, Utah), watched this emerging trend and decided to capitalise on it. “We have always believed that there is a need for broadcast industry expertise and production know-how in other markets”, notes Matt Endicott, Director of Systems Integration with Cornerstone. “From rock concerts to new product launches, conventions and sports events, event organisers know that live video can help them tell powerful stories, and that’s where we come in”.
In 2016, Cornerstone invested in a 53-foot truck to support the company’s burgeoning schedule of events requiring video production. “It was certainly a big investment for us,” comments Endicott, “but we felt
With RIA Corporation taking responsibility for the fit-out, Cornerstone’s truck features a variety of Ross equipment, including XPression graphics, Mira replay servers, OGX openGear frames, the Ultrix-FR5 routing/AV processing platform
Endicott is keen to highlight customer service when reflecting back on the last four years. “RIA and Ross have been great partners to work with. Everything ran like clockwork when we were fitting out the truck and I have consistently been impressed with the quality of service we have experienced ever since. First class and utterly dependable. Also, the products are so reliable and easy to use – DashBoard control panels have helped us simply the management of our productions and have dramatically reduced the complexity of our workflows. That means better looking, more efficient productions which means happy customers. We’ve been able to grow our business impressively since we started working with Ross and it’s been an amazing few years. I can’t wait to see what this new decade will bring us!”