ATOMOS and ASSIMILATE recently announced that every new purchase of an ATOMOS NINJA V or NINJA V+ will include a full license of ASSIMILATE Play Pro worth US $299. Currently registered owners of the NINJA V/V+ qualify for an exclusive price of $99.
Filmmakers understand that there are many choices to be made when it comes to defining the production pipeline. While there are more options available today, not only in terms of cameras, but also recording format, NLE, visual effects and finishing software, the specific workflow is often predetermined by any one of those solutions. ATOMOS wants to challenge these expectations and change the nature of the game.
The ability of the NINJA V/V+ to record in range of professional formats, including Apple ProRes RAW, Apple ProRes, Avid DNxHD and H.265 (HEVC) makes them incredibly versatile. Filmmakers can take content created on these devices and use any number of post-production workflows. The addition of Play Pro dramatically expands the available options, it opens new avenues for filmmakers to explore and provides an opportunity to switch lanes midstream.
In practical terms, filmmakers are able to select ProRes RAW as a production format, then choose further down the road to leverage Play Pro to convert the footage to a different format, for example ProRes 4444 XQ (with embedded metadata). This means the content can be harmonized to match footage recorded on different cameras including RED, ARRI, Phantom and Blackmagic. It also creates an opportunity to work with applications that do not currently support ProRes RAW, including DaVinci Resolve. With Play Pro filmmakers can take footage recorded on any of these systems and transcode it to work alongside their established ProRes RAW workflow.
Play Pro Software
Play Pro is an advanced software solution for professional quality control (QC) and transcoding. This software supports changing White balance, ISO gain and Exposure offset with ProRes RAW, debayer to all known colour spaces and log-curves, including ACES. Play Pro reads all and any metadata from the ProRes RAW files, such as: Camera model, lens used, f-stop number, focal length and many more. It can be used to view files in a wide range of codecs, including ProRes RAW as well as transcode files to Apple ProRes, H.264 and H.265 (HEVC). Pro Play is available for both macOS and Windows. A standard license is $299.
“At ATOMOS we are dedicated to working with our partners to innovate, challenge expectations and provide the very best solutions. We appreciate a simplified workflow but understand that’s not always possible. We want to support filmmakers in that situation and provide them with a path forward. The ASSIMILATE team shares this goal to shake things up and change the nature of game. We’re excited by the new workflow opportunities we can create by making Play Pro available to our customers,” said Estelle McGechie, ATOMOS CEO
“ASSIMILATE is proud to collaborate with a forward-thinking and innovation driven company like ATOMOS. With Play Pro, we’re pleased to offer a simple to operate, yet incredibly powerful toolset for ATOMOS NINJA V/V+ users to quickly review and transcode their footage, as well as build their own looks and export them as 3D LUTs to use in their NINJA V/V+ recorder. It’s the perfect combination of hardware and software,” according to Mazze Aderhold, Senior Business Development Manager at ASSIMILATE.
About the offer
Play Pro is available for both macOS and Windows. A standard license costs $299 but can now be obtained free with any new purchase of a NINJA V or NINJA V+. Registered owners qualify for an exclusive price of $99. Visit my.atomos.com to claim your license.
The promotion is available to users that purchased a NINJA V or NINJA V+ on or after the 15th January 2022 and will run for a limited time, only until 30th April 2022.