FUJIFILM has launched the FUJINON LA16x8BRM 2/3-inch Professional 4K lens designed specifically for the Blackmagic URSA Broadcast camera. The LA16x8BRM is compact and lightweight and provides the Blackmagic URSA with 4K and HD resolution.
The lens only weighs 1.6kg thanks in part due to its unique rear focus mechanism design.
It also features a new single button electronic flange adjustment with a macro switch function which adds convenience when shooting and performing zoom operations providing a faster and more efficient operation.
The LA16x8BRM’s macro function allows for closer shooting than MOD up to 0.05 metres, by using the lens’ unique focus ring, and enables spectacular close-up images at 4K resolution.
The new lens’ size provides optimal balance with the Blackmagic URSA Broadcast camera and along with 4K performance boasts a 16x zoom ratio suitable for EFP, news and studio shooting.
Designed for handheld shooting the LA16x8BRM reduces the weight burden for the camera operator and provides excellent usability. The use of FUJINON accessories enables precise control of the zoom and focus while on a tripod which in turn again enables efficient studio or field-style shooting.