British DP, Joe Ransom is no stranger to a challenge set by Litepanels. Joe created The Heist, a fast-paced, action-packed commercial to showcase the launch of the Gemini 1×1 Hard.
Fast forward to 2022, Litepanels significantly up the game with the new Gemini 2×1 Hard, an insanely bright LED panel throwing out 23,000 lux at 10ft. Who could show off the awesome power and beauty of this new light?
Developing the concept, Joe wanted to show that there was no other light on the market that could achieve the same effect as the Gemini 2×1 Hard. The idea of hard tunnels of light was born.
Watch the BTS story here.